Stanley: Make church appealing and engaging to unbelievers posted an article this week recapping a message Andy Stanley gave at Drive Conference.

“While we don’t tailor the content for unbelievers, we do tailor the experience for them,” explained Stanley to the nearly 2,500 in attendance and hundreds more watching online around the world. In a message titled, “Rules of Engagement,” he highlighted the need for pastors to “stay at the epicenter of what is happening culturally” and develop a strategy to improve and adapt their approach to ministry.

“People are not on a truth quest; they are on a happiness quest,” he said. “They will continue to attend your church – even if they don’t share your beliefs – as long as they find the content engaging and helpful.” Stanley described how the North Point Ministries model to “engage, involve, and challenge people” is designed to introduce them to a relationship with Jesus and emphasized that “the ultimate win is life change.”

Jesus and the apostle Paul modeled this brilliantly and beautifully, said Stanley, citing Jesus’ use of parables to connect with diverse groups of people and appeal to common emotions and experiences. “Not everyone agreed with His point, but everyone followed Him there,” he said.

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